She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.If you find your life partner on your first date, the site doesn’t make much money off you.Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.
So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.