Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.Subsequent city finalists would be judged on personality and social graces during citywide summer events.
In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.
They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.